Pi-rate Privacy & Policies

Publisher’s Internationalé, Pty Ltd , Privacy Policy

Effective as of Jan, 2018


Pi-rate is a global provider of digital advertising media and data management technology. Pi-rate’s proprietary Publisher’s Internationale Pty Ltd activates data, automates execution, and optimizes advertising interactions across addressable media — delivering greater performance, transparency, and control to marketers and a better experience to consumers.

This privacy policy ("Policy") sets out how Pi-rate processes information collected via our Platform and on our website at www.Pi-rate.com.au (the "Website"). It also sets out our practices regarding our use of such information, the steps we take to protect it, as well as the choices and rights that consumers ("users", "you", "your") have regarding how we collect and process information about them.

In this Policy, we use the terms "Pi-rate", "our", "us" and "we" to refer to Pi-rate. and our affiliates.

Pi-rate is committed to protecting the privacy of consumers when we process information about them via our Platform and the users of our Website. We adhere to applicable industry guidelines and will continue to review and update our Policy and procedures to ensure the safety and protection of personal information.

Pi-rate is an active member of the industry associations that govern the policies around online consumer privacy in the context of interest-based advertising, including: The Interactive Advertising Bureau (IAB) in Australia and Network Advertising Initiative (NAI)


The Pi-rate Platform

Data Collection and Use

In the course of delivering an ad to you via the Platform, Pi-rate does not intentionally collect information that reveals your real-world identity, such as your name, address, phone number, or Social Security Number. Pi-rate collects data about your computer or device through the use of cookies, web-beacons and other similar technologies, as explained below. This information is pseudonymous and is not considered to be personal information in many jurisdictions in which we operate. In some other jurisdictions in which we operate, in certain contexts, such information, including Internet Protocol (IP) addresses and other pseudonymous information, may be considered personal information.

The information Pi-rate collects includes common information found in every communication sent over the Internet, from which we infer such things as: browser type (e.g., Chrome or Internet Explorer); operating system (e.g., Mac OS or Windows); browser language (e.g., English or Spanish); Internet Protocol (IP) address; Internet Service Provider (e.g., Comcast or Verizon); and mobile advertising identifier, for mobile devices such as smartphones and tablets.

Pi-rate's clients may also use the platform to collect data regarding your interactions with them, including your use of our client's sites and mobile apps, the sites and apps our clients advertise on, and other pages on the Internet. We may also capture additional data in order to calculate a statistical ID, as described below.

We may also receive Precise Location Data (as defined by the NAI) generated from your use of your mobile device, such as the latitude/longitude coordinates provided by a mobile app publisher or other media supply source in conjunction with the opportunity to purchase advertising inventory. Pi-rate may transfer such Precise Location Data to clients and partners, including for use in targeting ads based on the current location of the device. When we process Precise Location Data, the mobile app publisher or other media supply source is responsible for enabling you to provide or withdraw consent with respect to the collection and use of your Precise Location Data.

We and our clients and partners use the information we collect to create data segments, and these data segments are generally based upon your interactions with our clients or other third-party media suppliers, such as the websites that you visit and the mobile applications that you use. The categories of data segments vary, and our clients may use life style segments such as an inferred interest in beauty and travel. Where Pi-rate creates segments as a result of your interactions occurring within the EU, Pubintl AU is the controller of your personal data processed within these segments.

We also receive pseudonymous information from third parties, when they choose to provide it to us. This information may include identifiers (like mobile advertising IDs) and interest-based advertising data tied to those identifiers, including segments provided by third-party data providers for our clients to use in targeting ads through the Platform. Pi-rate does not use this data to personally identify you.

We may assign a Pi-rate ID to your browser, computer or mobile device when we serve an ad to it or we identify it on a client’s website or mobile app. The Pi-rate ID may be stored in a cookie on your computer or mobile device. It helps us understand your interests and deliver more relevant ads to you. The Pi-rate ID and other information collected via the Platform can also help our advertising clients measure your activity on their sites and determine the effectiveness of advertisements delivered via the Platform. This information can then be used by our advertising clients to better cater to your needs and deliver ads to you for the types of products and services in which you might be interested. None of these technologies enable us to personally identify an individual. Instead, they enable the Platform to determine within a reasonable level of confidence that a computer or device is the same as one with which the Platform has previously interacted. For instance, the Platform can determine that a browser or device to which we served an ad on Monday may be the same browser or device for which we observed a purchase on Tuesday.

In some cases, Pi-rate is able to infer within a reasonable probability that a particular computer or mobile device should be associated with the same Pi-rate ID that we have previously assigned to another computer or mobile device. In other words, in such cases we are able to infer that a device (e.g. your computer) and another device (e.g. your smartphone) are used by the same user. Where we are able to make such inferences, we may use this information to deliver targeted ads across multiple computers or devices, and to improve the services we provide to our clients.

We use the information that we collect directly and the information that we obtain from third parties to create segments, run analytics, target ads, and measure the effectiveness of ads on behalf of Pi-rate’s clients. We also use it to improve our Platform and the products and services that we provide to our clients, and to create new products and services. For these purposes we may share information with our clients, partners and service providers.

While Pi-rate does not knowingly create data segments that are based upon what we consider to be sensitive information (for example, we don’t create any data segments to determine credit worthiness, for insurance underwriting or similar purposes, nor do we create segments of EU consumers based on personal data considered to be sensitive in the EU, e.g. information about physical or mental health or condition, sex life, race or ethnic origin, political opinions, religious or similar beliefs), our clients may use the Platform to process some sensitive information, which may come from our clients’ sites or our partners. We take steps designed to ensure that this is done in compliance with applicable laws and self-regulatory guidelines, including through our contracts and policies with our clients and partners.

Cookies, Web Beacons, and Other Ad Targeting Technologies

Like most digital marketing platforms, Pi-rate uses "cookies", mobile advertising identifiers, and other technologies to enhance users’ experiences on the web, to deliver more relevant ads, and for ad delivery and reporting via the Platform.

We use these technologies to help recognize a computer or device so that we and our clients are able to deliver relevant advertising to you, measure the impact of that advertising and better understand and recognize digital media usage patterns.

The types of technologies used via the Platform include:

•  Cookies – Cookies are small text files that contain a string of characters. Pi-rate uses cookies to uniquely identify an Internet browser. Certain browsers or browser settings sometimes block cookies, and cookies may not work effectively on some mobile devices. For more information about cookies, please visit http://www.allaboutcookies.org/.

•  Mobile Advertising Identifiers – Mobile advertising IDs (e.g., Apple’s IDFA or Google’s AAID) are unique IDs that are associated with individual mobile devices and that do not reveal your real world identity. They usually are user-resettable.

•  Pixel Tags – Pixel tags (also commonly known as web beacons) are transparent images, iFrames, or JavaScript that our clients and partners use to understand how consumers interact with them online, including on websites and in mobile apps.

These technologies are used to identify a computer or device within a certain level of confidence that enables the Platform to function and serve more relevant ads.

Data Retention on the Platform

We retain the Pi-rate ID and, where applicable, its association with other devices for as long as this is necessary for our legitimate business purposes.

Lifespan of cookie ids in the system is 1 year ~365 days unless cookie has been refreshed by the user. This is used for the purpose of showing relevant ad to the user.

Lifespan of rest of the ids in the system is 3 months.


You may opt out from Pi-rate tracking and interest-based advertising at any time through one of the ways described below. If you wish to opt out of Pi-rate tracking and interest-based advertising on both internet browsers and mobile applications, you need to opt out separately for each browser or device via the methods described below.

Two Reasons You May Not Want to opt Out

Advertising supports the free Internet. It is the primary way that most website and app publishers make money in order to produce the content consumers want. Not all advertising shown to consumers is relevant to their interests, though. Interest-based advertising is advertising that tries to make the ads you see more interesting and relevant to you based on the types of sites you visit online and other information that does not personally identify you. We conduct interest-based advertising on our Website, and work with our clients to help them do the same on their websites and apps.

Without interested-based advertising, you will still see ads, but those ads are not likely to have anything to do with products or services you care about. With interest-based advertising, you receive ads and offers that are more likely to be useful to you.

There is also a second benefit to you: companies that create websites and apps rely on the revenue from interest-based advertising to support the rich array of content they produce. Without that revenue, the content would either be unavailable or consumers would have to pay for it.

What does it mean to opt-out?

In general, “opting out” means that you want Pi-rate to limit the information it collects and stores about your computer or device and to not target ads that are based on your interests to your browser or device. You opt-out is only applicable to the Pi-rate Platform and does not opt you out from platforms provided by third-party companies. However, you can out from both Pi-rate and many third-party companies at once; to do so, please see “Other ways to opt out” below.

If you use multiple browsers, computers or mobile devices and wish to limit the information Pi-rate collects and stores or do not wish to receive Pi-rate interest-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually. Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. Please also note that deleting your cookies does not opt you out.

opt out this browser (if using a browser)

Please click on below button for cookie opt out.

Click here to opt out You have opted out

When you opt out, we record the opt-out on our servers and in browser environments we will attempt to place an HTTP opt-out cookie onto your computer or device. When you opt out, Pi-rate will collect and store information from your browser or device only as needed to honouryours opt-out and for limited research and development purposes to improve our browser- and device-recognition technology, which also helps to improve our ability to honouryours opt-out. When you opt out, Pi-rate also stops targeting interest-based advertising to that browser. Please note that if you clear your cookies, or if you use a different browser or device, you will need to renew yours opt-out choice.

Opt out in the mobile application environment.

Please click on the below link for Mobile device opt out.

www.pubintl/pi-rate.com.au You have opted out

Opt-out of targeted advertising in iOS

You may choose to enable Limit Ad Tracking on iOS by clicking on "Settings," then tapping on "Privacy," then "Advertising," and sliding the Limit Ad Tracking switch to "on." To enable Limit Ad Tracking in iTunes, click on Preferences in iTunes, then click the "Store" pane, and check "Limit Ad Tracking". To enable Limit Ad Tracking on Apple TV, click on "Settings," select "General" then "Privacy," and set "Limit Ad Tracking" to "on."

If you choose to enable Limit Ad Tracking, iAd will opt to stop your Apple ID from receiving ads targeted to your interests, regardless of what device you are using. Apps or advertisers that do not use iAd are required to check the Limit Ad Tracking setting and are not permitted by Apple’s guidelines to serve you targeted ads, if you have Limit Ad Tracking enabled.

Whenever you want to clear the data associated with your Advertising Identifier, you may simply reset it. To reset your Advertising Identifier on iOS, click "Settings," tap "Privacy," tap "Advertising," and tap "Reset Advertising Identifier". To reset your Advertising Identifier on Apple TV, click "Settings," then select "General," select "Privacy," and click "Reset Advertising Identifier." Your Advertising Identifier is automatically reset when you enable or disable the Limit Ad Tracking setting.

If you enable the Limit Ad Tracking setting, you may still receive the same number of ads, but the ads may be less relevant to you.

Opt-out of targeted advertising in Android If you are signed in to your Google Account

opt out of Ads

Go to Ads Settings, then click or tap the slider next to "Ads Personalization" then click or tap TURN OFF.

This opt-out will work across all of your signed-in devices when we recognise you as being signed in.

If you are signed out of your Google Account

opt out of Ads Personalization Across the Web

Go to Ads Settings then Click or tap the slider next to "Ads Personalization Across the Web" then Click or tap TURN OFF

opt out of Ads Personalization on Google Search

Go to Ads Settings, then click or tap the slider next to "Ads Personalization on Google Search", then click or tap TURN OFF.

The Pi-rate Website, www.Pi-rate.com.au

Data Collection and Retention on our Website

Pi-rate collects personal information on the Website when visitors choose to reveal it to us. For example, when you contact us to request a demonstration of our products or services or to otherwise send us questions, we will collect personal information such as your name and email address. Pi-rate uses information from the Website log files to determine how you found out about us, what your interests are regarding our services, and how to further improve our site and our service towards you.

If you create an account on our Website, we will retain your information for as long as your account is active with us or for as long as you are receiving our services. After you have closed your account with us or ceased to use our services, we may retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Communications from the Site

When you sign up for our services on our Website, we will use your name and email address to send newsletters to you. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us via email at privacy@pubintl.com.au

Public Forums

You may also provide us with your personal information on the publicly accessible blogs on our Website. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at privacy@Pi-rate.com.au. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Social Media Features and Widgets

The Website includes Social Media Features, such as the Facebook Like button, and Widgets such as the Share This button. These Features may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with each of these Features is governed by the privacy policy of the company providing it.

Service Providers

When you sign up for our services on the Website, we may provide your personal information to companies that provide services to help us with our business activities, such as an email service provider to send emails on our behalf or a recruitment partner to process job application data. These companies are authorized to use your personal information only as necessary to provide these services to us.

Information Collected Automatically

We don’t collect any information automatically on our Website.

Additional information applicable to both our Website and Platform

Links and other websites

This Policy applies solely to the Platform and Website of Pi-rate. Pi-rate’s Website contains links to other sites, and the ads delivered by the Platform may run on a variety of other sites. Please be aware that Pi-rate does not control these third-party sites, ads and cookies and is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our Website and to read the privacy statements of third party websites to find out how they collect and use your personal information and to establish whether and for what purpose they use cookies.

Information Pertaining to Children

Pi-rate’s products and services are designed for those 13 years of age and older. We do not knowingly collect personal information from anyone under the age of 13. If we are made aware that we have received personal information from someone under 13, we will use reasonable efforts to remove that information from our records.

Data Security and Integrity

Pi-rate implements technical and organizational measures to safeguard data in our possession against loss, theft, and unauthorized use, disclosure, or modification. No transmission of data over the Internet, however, is guaranteed to be completely secure. It may be possible for third parties not under the control of Pi-rate to intercept or access transmissions or communications unlawfully. While we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us. Pi-rate processes information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use. If you have any questions about security on the Website or through the Platform, you can contact us at privacy@Pi-rate.com.

Data Sharing and Disclosure

We may publish or otherwise make public anonymous, aggregate, or summary information regarding campaigns run on behalf of our clients.

We may share information (including personal information):

•   With our group companies.

•   With clients and partners, where this is necessary in order to operate the Platform and the Website, to provide our products and services, to improve our Platform, products and services and to create new products and services.

•   With service providers who help with the operation of the Platform, the provision of our products and services and our business operations. We require our service providers to only use the information that we provide to them in connection with the services they perform for us.

•   With third parties when we consider this to be necessary: to establish or protect the legal rights of Pi-rate or its employees, agents and contractors, as well as the legal rights of its clients or other third parties; to protect the safety and security of users and visitors to our Website; to protect against fraud; or to comply with the law or legal process.

•   When we are required to or allowed to do so by law (for example in response to subpoenas, to comply with a binding court order. legal process, or government requests, including in response to a public authority to meet national security or law enforcement requirements).

•   If Pi-rate sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer or assign the information to a third party as part of that transaction.

International Data Transfers

The information that we collect from you and about you may be transferred to and stored in a country other than your country of residence, such as the USA, which may not offer the same level of protection of personal information as your country of residence. However, we will take contractual and/or other measures to ensure your personal data is protected.

Your Rights

If you are from the European Union or Switzerland and would like to gain access to, or request amendment, correction or deletion of information that Pi-rate, Inc. holds about you, please contact us using the details in the “Contact Us” section below. We will consider and respond to your request in accordance withany applicable laws.

Pi-rate acknowledges the individual’s right to access their personal data and will provide you access to the personal information we hold about you to the extent it is reasonably available and allow you to correct, amend, or delete inaccurate information, as required and permitted by applicable law. If you’d like us to correct, amend, or delete any other personal information that you have provided to us, please send your request to us at privacy@Pi-rate.com and we will respond to your request within 30 days.

You may request that we cease sending you any marketing communications (including by email and SMS) at any time by notifying us in writing using the contact details provided below or following any “unsubscribe” instructions included in any marketing communications which we send to you.

Enforcement Complaints

Pi-rate has implemented processes to ensure compliance with this Policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible, and in conformity with the NAI Code of Conduct. We encourage interested persons to raise any concerns by emailing privacy@Pi-rate.com.au and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information.

To address any issues regarding our compliance with the NAI Code of Conduct, Pi-rate, along with the NAI and other NAI members have created a compliance program that incorporates attestation reviews, a consumer complaint process, sanctions, and annual reporting to help ensure that member companies keep their promises to you and abide by the NAI Code of Conduct. Please refer to the NAI site for more information.

Policy Updates

From time to time Pi-rate may revise this Policy. The date of the last update can be found at the top of this Policy. If we make revisions that materially change or affect whether or how we collect or use personal information we will notify you by email (if, as a user of our Website, you have provided us your email address) or by means of a notice on our Website prior to the change becoming effective. Therefore, you should review the Website periodically so that you are up-to-date on our most current policies and practices.

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If you have any questions about this Policy, please contact us as follows.

By email at privacy@Pi-rate.com.au or by post to Pi-rate, Level 1, 97 Pacific Highway North Sydney, NSW 2060l 1, 97 Pacific Highway Australia.